Open The Box
Remove any contents and fully open the flaps or lid. If the box is glued, carefully unstick the glue flap so the box can lay flat with the outside facing down.
When measuring a cardboard box, dimensions are written in the order Length × Width × Height (L × W × H).
The longest side of the box opening.
The shorter side of the box opening.
The distance from the base of the box to the top.
In Australia, box dimensions are measured in millimetres (mm) due to the metric system. This ensures precision and consistency in manufacturing.
For example, a box listed as 400 × 300 × 200 mm has an internal length of 400 mm, width of 300 mm and height of 200 mm.
When ordering custom boxes from Boxes 24, always check the required measurement format before submitting your dimensions.
Understand the Difference
A very common mistake to make while measuring a box is using the dimensions of the outside of the box. This way of measuring the box does not properly account for the thickness of the corrugated cardboard.
When measuring a box for custom manufacturing, it's important to focus on internal dimensions. These are the usable spaces inside the box where your product will fit. We use these internal dimensions to ensure that your box is built precisely to your specifications. Always provide internal dimensions when submitting your measurements. Interior measurements guarantee a perfect match for the product no matter how thick or thin the packaging walls are.
External dimensions, on the other hand, relate to the overall size of the box, which impacts shipping and storage but isn't used in the manufacturing process. Relying on the outside measurements can lead to boxes where your products will not fit inside the box.
Your product dimensions are only the starting point when choosing the right box size.
If your product will be wrapped or protected before it goes into the box, measure it with its protective packaging included wherever possible.
Depending on the product, you may need to allow room for:
The dimensions you provide should represent the usable internal space required inside the finished box, not simply the dimensions of the unprotected product.
Avoid making the box unnecessarily large. Excess space can allow products to move during transport and may increase the amount of void fill required.
STEP BY STEP GUIDE
You will need to use a ruler or measuring tape to measure.
The order of measurements is Length x Width x Height with length being the longest dimension first.
Remove any contents and fully open the flaps or lid. If the box is glued, carefully unstick the glue flap so the box can lay flat with the outside facing down.
The length of the box is the longest side when looking at it from the top. Place your measuring tape or ruler inside the box, at the centre of the score (the indented crease where the board is designed to fold). Measure from one end of the inside score to the other, and record the length in millimetres.
The width of the box is the shortest side when looking at it from the top. Measure from one end of the inside crease to the other, in the centre of the score. Record the width in millimetres.
The height (or depth) is the side that’s perpendicular length and width. Place your measuring tape or ruler at the bottom inside score of one of the vertical sides. Measure from the bottom to the top inside crease, only from score to score, excluding any flaps. Record the height in millimetres.
START WITH WHAT YOU NEED TO PACK
Don’t have an existing box to measure? Start with your product.
Measure the product at its longest, widest and highest points.
If the product will be wrapped, padded or placed inside an insert before packing, include this protective packaging when determining the space required.
Record the finished measurements in millimetres and use them to determine the internal dimensions required for your new box.
If additional clearance is required for easy packing, the finished internal box dimensions will need to be slightly larger than these measurements.
The amount of additional space required depends on the product, its weight, the type of protective packaging being used and how securely it needs to be held during transport.
If you’re unsure, our packaging team can help determine an appropriate box size for your product.
CHECK BEFORE YOU SUBMIT YOUR DIMENSIONS
A few millimetres can make a significant difference when you’re creating packaging around a product. Before submitting your measurements, check for these common mistakes.
External measurements include the thickness of the cardboard and don’t necessarily represent the usable space inside the box. When internal dimensions are required, measure inside the box.
Record your dimensions as Length × Width × Height (L × W × H).
If you’re using bubble wrap, inserts, dividers or other protective materials, make sure they are considered when determining the required internal dimensions.
Measure the usable box dimensions between the score lines rather than measuring to the end of the closing flaps.
Boxes 24 uses millimetres for box dimensions. For example, 40 × 30 × 20 cm becomes 400 × 300 × 200 mm.
Handles, lids, closures and irregular shapes can make part of a product wider or taller than expected. Measure the maximum length, width and height.
Once you know the internal Length × Width × Height required, you’re ready to start building your box.
Use the Boxes 24 Custom Box Builder to enter your dimensions, configure your packaging and explore the available board and printing options.
For specialist packaging, unusual dimensions or larger production requirements, our team can also help develop a packaging solution around your product.
How to Measure A Box Support
Box dimensions can be expressed as either internal or external measurements, so it is important to check which measurement is being requested. For custom box manufacturing, Boxes 24 generally works with the internal dimensions required for the product. Internal measurements represent the usable space inside the finished box.
Box dimensions are typically written as Length × Width × Height (L × W × H). For example, a box measuring 400 × 300 × 200 mm is 400 mm long, 300 mm wide and 200 mm high.
For a standard rectangular box, the length is the longer dimension of the box opening, while the width is the shorter dimension. The height or depth runs from the base of the box to the top.
Boxes 24 uses millimetres (mm) for box dimensions. If you have measured your product in centimetres, multiply each measurement by 10. For example, 35 cm is 350 mm.
There isn’t one clearance that works for every product. The space required depends on the product’s size, weight, fragility and the type of protective packaging being used. Measure your product with any wrapping, inserts or padding included and allow enough space for it to be packed comfortably without unnecessary movement.
Yes. If bubble wrap, cardboard inserts, dividers, void fill or other protective packaging will sit between the product and the box, include this when determining the internal dimensions you require. Measuring the product after protective packaging has been added can help establish the space needed.
Open the box and measure its internal length, width and height in millimetres. For corrugated boxes, measure between the internal score or fold lines rather than including the closing flaps. Record the measurements as Length × Width × Height.
Measure the product at its longest, widest and highest points, including any handles, closures, protruding components or protective packaging. For products requiring specialist inserts or an unusual box structure, contact Boxes 24 to discuss a custom packaging solution.
If you’re providing the required internal dimensions, you generally don’t need to calculate the board thickness yourself. Boxes 24 can manufacture the box around the required internal space and appropriate board specification.
Custom boxes are manufactured to the dimensions supplied, so measurements should be carefully checked before placing your order. If you’re unsure about your dimensions or how your product should be measured, contact the Boxes 24 team before ordering.
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